Southwest Of Shandong Province "Old And Famous" Beverage Brand Vision To Promote Research Analysis

With the development of mobile Internet, Internet of all walks of life should be heavily dependent on, some traditional "old and famous" enterprises are to their future development of confusion, especially regional diet culture of traditional food and beverage "old name" brand development so far, but now the Internet compared to the new beverage brand development.This paper mainly from the perspective of analysis the visual design of the southwest region of the "old and famous" and Shanxian County mutton soup brand development outline, summary County under the environment of old brand promotion difficult reason, to "San Yi Chun" mutton soup, for example, find the visual design of the old food and beverage brand promotion, image enhance brand and allow it to better adapt to the modern aesthetic characteristics, to attract more young groups of concern, and to promote the regional characteristics of the "old and famous " brand.This paper is mainly divided into three parts: the first part is the research background and status quo of the inheritance and development of the "old and famous" restaurant brand, a description of the contents; the second part is the study of brand image design in the southwest of the " old " brand and Shanxian County mutton soup to carry on the comparative analysis, summarizes the characteristics of the regional brand image and the existing problems; the third part is to study the "San Yi Chun" mutton soup brand specific brand analysis and description of the visual image of the design process, mainly from the perspective of brand visual image of the comparative analysis summed up the "San Yi Chun" brand, their advantages and disadvantages,brand image, second or three "San Yi Chun" brand design attempts to promote the visual image of the.