Shanxi Sculpture Culture Brand Image Design And Promotion Research

Chinese culture has a long history,has a history of 5000 years,Shanxi province has only a text history is three thousand years.This land subtly to the humanities,nature and art together,a variety of colorful folk activities,graceful natural heritage and unique originality of folk art in Shanxi for both steady and honest.Full of vigour.Enter the intangible cultural heritage of Shanxi sculpture is an important part of folk art in Shanxi area,which is composed of Shanxi area richly endowed by nature geographical conditions and ancient labor common wisdom conceived.The Shanxi sculpture style,variety,unique.However in the modern industrial society with the rapid development of the science and technology civilization Shanxi,culture has been at dough on the verge of extinction,the edge of danger.Leave no successor in order to protect the ancient folk art,to adapt to the current economic development The Shanxi sculpture exhibition,to create brand,to enhance the visual image and focus on publicity and promotion,make it full of new vigor and vitality.Based on the brand image design,combing the history and culture of Shanxi sculpture art characteristics,system analysis of Shanxi Miansu brand current situation and problems,and try to put forward a feasible design scheme Shanxi Miansu brand design strategy and detailed,in order to help the Shanxi sculpture culture inheritance,innovation and sustainable development.