"Yunnan Image" Brand Maintenance And Brand Promotion Research

"Dynamic Yunnan" is a combination of national tradition and modern stage performance means of combining the song and dance epic.It deeply explores the national folk culture of Yunnan,with the new ideas of art to show the hard-working,simple,kind-hearted,pure life and love."Dynamic Yunnan" has aroused strong concern in the initial stage of entering the market,and the box office appeal,through the work of its charm to conquer the audience,the formation of word of mouth,led to a sustained box office climax,created a local art market miracle.Therefore,the exploration of "Dynamic Yunnan" brand maintenance and promotion,not only can achieve the "Dynamic Yunnan" brand effective management,but also can provide reference for other literature and art brand management.In this paper,the "Dynamic Yunnan" as the research object,based on the discovery of the problem-Analysis of the problem-to solve the problem of ideas to carry out research.First of all,the author of domestic and foreign literatures are reviewed,summarized the research results about the brand,tourism performing products,tourism performing products brand maintenance and promotion,through the summary,pointed out that the current research achievements and shortcomings;secondly,based on the description of "dynamic Yunnan" mode of operation,from the brand maintenance and brand promotion to analyze the situation of "brand management" dynamic Yunnan;again,in the paper based on the status quo,analysis of "dynamic Yunnan" in brand maintenance problems and enhance the brand;brand management in the relevant theory,combined with the "dynamic Yunnan" own development,puts forward the "Yunnan map" brand maintenance and promotion strategies,to provide reference for promoting the "dynamic Yunnan"brand development."Dynamic Yunnan" as the representative of China tourism entertainment brand,the brand to maintain and enhance the analysis of the existing problems and solutions,can effectively understand the existence of our entire brand tourism performing problems and countermeasures,so as to better promote the development of tourism brand.