Research On The Application Of Illustrations In Contemporary Brand Image Promotion

Now the market economy is developing rapidly,material materials are constantly enriched.Consumers’ demand for commodities has also increased their psychological needs on the basis of the original material needs.They pay more attention to the cultural concepts and aesthetic characteristics of commodity brands,and the establishment of brand image Promotion has become an indispensable part of the fierce market competition.As an important branch of visual communication design,illustration can not only add art and beauty to the brand,but also bring emotional resonance to consumers to a large extent.In today’s information age,consumers’ lifestyles and consumer needs have changed,and illustrations must continue to innovate in content and application forms.This article starts with the needs of contemporary brand image promotion,analyzes the value embodiment of illustrations in it,and summarizes the design points and application methods of illustrations in brand image promotion,taking the illustration design of the "LELECHA" brand as an example to make a comprehensive analysis The design achievements and innovations of illustrations in brands under the consumption patterns of contemporary young groups are explored further to explore the development trend of illustrations in brand image promotion design.