Research On Regenerative Design Of Cultural And Creative Products With The Theme Of Northern Wei Dynasty Cultural Relics In Datong Museum

The Museum’s cultural and creative industry has been widely concerned by the national and society in recent years.In addition to having a rich cultural value connotation,there is also a powerful economic value function,extending and expanding the cultural dissemination of the museum and the universal function of social education.Making traditional cultural relics live and highlighting the cultural and artistic charm of the museum has become an important strategic goal for the transformation and development of museum cultural and creative products.It a pressing matter of the moment for us to introduce the design power of visual regeneration to meet the diversified cultural needs,and design interesting,people-friendly,beautiful and practical Museum cultural and creative products.This paper takes the design of cultural and creative products with the theme of cultural relics of the Northern Wei Dynasty in Datong Museum as the research content.Firstly,it makes a detailed investigation and research on the historical origin of Datong Museum,the artistic style of cultural relics in the Northern Wei Dynasty,the design needs of cultural and creative consumers in the museum,and summarizes the main points that its cultural and creative products are in urgent need of regenerative design research.Then,from the perspective of Chinese traditional aesthetics and brand semiotics,construct the regenerative design concept of museum cultural and creative products.Put forward the brand symbol regeneration concept of "change to pass,pass will long".The concept of visual language regeneration of "the expression of speech,image and meaning".And the spiritual and cultural regeneration concept of "adhering to tradition and eliminating dross".To provide scientific theoretical guidance for the establishment of the brand of "Treasures from the museum".Finally,the theory is applied to the design practice to realize the design practice and promotion of the cultural and creative brand of "Museum heritage treasures" with a rigorous and interesting illustration expression,and create a distinctive Museum themed cultural and creative brand,so as to realize the dissemination and regeneration of traditional culture.Through the above theoretical and practical research,this paper makes an in-depth discussion on the design and development of cultural and creative products with the theme of cultural relics in the Northern Wei Dynasty in Datong Museum,and puts forward constructive professional opinions,hoping to provide valuable experience reference for the design and research of cultural and creative products in the museum in the future.