Research On The Application Of Cultural Relics In The Design Of Cultural And Creative Products

The museum’s move to transform its cultural heritage into cultural products has not only successfully spread traditional Chinese culture,but also brought economic growth,realizing the realization of cultural heritage in the new era.This paper will focus on Liaoning Provincial Museum as an example to explore the application of museum collection elements in the design of cultural and creative products,in order to give full play to the maximum commercial development value of cultural relics in the museum collection,and effectively achieve the publicity of cultural relics in the museum collection and the spread of excellent traditional Chinese culture,and promote the transformation of the museum’s representative IP into relevant cultural and creative products.By exploring the cultural and creative products related to the cultural and creative elements in the collection of Liaoning Museum and its industrial status,it is found that the cultural and creative products of the cultural and creative elements in the collection of Liaoning Museum generally have problems such as lack of creativity in design,high price,lack of product features and low practicability,which do not give full play to the greatest advantages of the most representative cultural and creative elements in the collection of Liaoning Museum.Therefore,the purpose of this paper is to extract cultural symbols from the visual elements and cultural elements in the collection of Liaoning Provincial Museum by exploring the most valuable and representative elements in the collection of Liaoning Provincial Museum,and express the cultural connotations in the elements with modern design techniques through the bright and easy to understand popular way of cultural and creative product design.This paper gives examples of successful cultural and creative derivatives of cultural relics elements collected in museums at home and abroad,sorts out cultural relics collected in Liaoning Museum that can be used in the creation of cultural and creative products,and puts forward new ideas for the design of derivatives related to cultural relics collected in Liaoning Museum.Then,based on the popular cultural relics collected in Liaoning Museum--"Ruihetu",the author takes it as the theme element.Practice cultural and creative products.The author aims that under the trend of cultural and creative products in museums,Liaoning Museum can create its own design concept of cultural and creative derivatives of cultural and creative elements in collections,keep up with the modernization process of the new era,and explore the content of cultural and creative derivatives of popular IP cultural and creative elements.