Research On The Design Strategy Of Themed Commercial Space From The Perspective Of Environment-Behavior Studies

In the context of Internet commerce,offline commerce is faced with various development difficulties and challenges.In order to explore effective development paths of offline entity commerce.This thesis takes thematic commercial space as the research object,and combs out relevant theoretical achievements and research trends at home and abroad from the perspective of environmental behavior.Through questionnaires,behavioral observation,semi-structured interview and other methods,the understanding of topics related to the characteristics of commercial space,combining with the guangzhou tianhe district has the typical characteristics of four theme commercial space design research,study the audience demand and behavior characteristics,get theme commercial space after using current evaluation situation and the problems existing in the traditional theme commercial space design.Based on the relevant theories of environmental behavior,the design direction and basic strategies of theme commercial space are summarized.The theme of commercial space is a new trend of development,which has obvious behavior activities and spatial characteristics in ensuring the basic functions of space.The innovation of this study lies in the cross-study of environmental behavior and thematic commercial space,and the strategy is derived from behavior and psychology,which has exploratory significance for new ideas of commercial space design.Firstly,in the preliminary stage of the research,the overall direction of the research was clarified by background elaboration and question raising,purpose and significance.Through literature review,the concept and characteristics of thematic commercial space,as well as research status at home and abroad,and the relevant theories of environmental behavior are summarized and sorted out,and the relevant theories of environmental behavior are introduced into the design of thematic commercial space.Secondly,the research object is defined,the research method is designed and the research process is elaborated under the clear development status of the subject.Then,an empirical study is conducted on the theme commercial space from the perspective of environmental behavior.Through field visits,questionnaires,behavioral observation and semi-structured interviews,the status quo,user group characteristics,behavioral characteristics and demand characteristics of the theme commercial space are understood in order to obtain solutions.Finally,the design strategy of thematic commercial space based on the perspective of environmental behavior: It is mainly carried out from four dimensions,including theme connotation,format and layout,spatial characteristics and use experience.Taking themed commercial space as the research object,the characteristics and rules of the relationship between people,behavior and environment are summarized and design strategies are put forward to provide theoretical basis and practical reference for improving the consumption experience of themed commercial space.