Research On The Design Of Commercial Space Environment Based On Female Behavioral Psychology

With the rapid development of China’s commodity economy,the diversification of life style and the new positioning of business competition environment,the new consumption mode has become a new trend of social development.With the development of society,the status of new women has been gradually improved,which means that more and more women participate in social life and exert far-reaching influence in different fields of society.In addition to the commodity industry specially designed with "feminine characteristics",such as clothing,jewelry,cosmetics and other industries,commercial products specially designed for women are also common in other industries.As an important part of market consumption,commercial space needs to be concentrated in different areas according to the brand style,culture and product characteristics of consumer products.In today’s society,physical commercial stores are always facing the impact of competition with surrounding stores,as well as online shopping,TV shopping and other non-physical store business competition.Most consumers’ "sightseeing" shops are not only for psychological shopping needs,but also for psychological release,or even emotional communication between friends.This is undoubtedly a growth point to inject new vitality into the commercial space in different regions and stimulate consumption.In order to meet these needs,it is necessary for the business environment to bring more comfortable and pleasant space environment for customers,and at the same time,it can more effectively attract customers and guide behavioral and psychological consumption.Based on the perspective of female behavioral psychology,this paper takes comfort,health and artistry as the guidance,based on the existing interior design principles and commercial space practice,and combines the elements and characteristics of commercial space environment from the perspective of female behavioral psychology to conduct analysis and research.Firstly,this paper systematically expounds the related theories of female behavioral psychology and Commercial Space Environment design,this paper focuses on the study of the elements of commercial space environment,including space streamline,light color construction,display interface,material texture,etc.,this paper discusses the relationship between the psychological characteristics of female behavior and the elements of the environment,through the theoretical analysis and data analysis of the conclusions drawn from the questionnaire survey and the on-the-spot investigation,and using the idea of successive layers to get the concrete optimization design method,and the evaluation model can be referenced.The theoretical research results are introduced into the influencing parameters of female behavioral psychology and applied to the design,and the space environment is simulated and optimized according to the female behavioral psychology of the research objects.Put forward effective methods and strategies for the future design of specific people and environment to provide reference and practice.