Research On The Influence Of Integrated Real Estate Model On Project Performance

Driven by the rapid development of China’s economy,the real estate industry has entered a "golden age" of active development.At the same time,competition among real estate companies has intensified,and the overall real estate industry’s rate of return has continued to decline,while the cost of real estate construction and marketing has increased year by year.In order to effectively solve the problem of corporate revenue,it can solve the real estate enterprise’s organizational chaos,reduced management efficiency,and increased costs.,Improper use of corporate resources and other issues,real estate companies adopt new business models.Among them,the integrated model is favored by enterprises.The integrated model refers to a real estate development model in which the same main enterprise is responsible for all aspects of real estate project land acquisition,construction and development,supporting facilities construction,marketing operations,and property management.This model also integrates marketing and integrates corporate resources.,To greatly optimize the allocation of resources to allow real estate companies to improve their marketing capabilities and overall competitiveness.The starting point of integration theory and integrated marketing theory is to integrate the company ’ s resources.Integrated management can improve the efficiency of integrated marketing development.The requirements for corporate capabilities are relatively high,and it is currently common in large-scale real estate companies.This thesis mainly studies the influence of the comprehensive model of real estate on the effect of real estate development.The main content of the thesis is divided into 6 parts.In the first part of the thesis,it first expounds the research background and discusses the significance of the research,and clarifies the research path.The second part introduces the main effects of the real estate ownership model,summarize the relevant literature at home and abroad,makes a theoretical analysis of the evaluation methods of the project performance,and clarifies the evaluation plan through the three elements of cost,quality and construction period;third;Some projects explain the specific meaning of the performance evaluation system of real estate engineering projects and the determination of the meanings of related indicators;the fourth part of the article uses the analytic hierarchy process to evaluate and calculate the performance evaluation indicators of real estate projects to construct a performance evaluation system for real estate projects;The fifth part is data collection and validity test.The independent sample T test is used to compare the evaluation scores of the integrated mode project and the traditional mode real estate project,and analyze whether the integration mode has a significant impact on the engineering project performance.In the last chapter,the thesis is summarized and the conclusion is put forward,highlighting the research results,and explaining the shortcomings of this article and future research directions.This thesis uses the analytic hierarchy process and independent sample t-test to study the impact of the integrated real estate model on the performance of engineering projects,constructs a performance evaluation model for real estate engineering projects,and verifies that the integrated real estate model can bring about the performance of engineering projects Significant improvement.