Study On The Development Strategy Of The New Energy Commercial Vehicle Of Faw Jiefang Automotive Co., LTD.

The technological evolution and the industrial revolution has set off a new climax in today’s world.Automobile will accelerate the integration with energy,transportation,information,communication and other application fields to achieve vigorous development.Under the policy of carbon neutrality and carbon peaking,the whole clean energy vehicle industry will meet a large number of unprecedented development opportunities,and China can take this opportunity to achieve the goal of becoming a great automobile power.FAW JIEFANG Automotive CO.,LTD.will definitely uphold the long-term decision and draw up appropriate development strategy to grasp the golden market opportunity.FAW JIEFANG should also provide excellent strategic choices for the burgeon market of China’s commercial vehicle.First,this paper introduced the background of commercial vehicle manufacturing industry where FAW JIEFANG is located.And then the enterprise overview,the expansion condition and the present puzzles of FAW JIEFANG were introduced.After that,this paper specifically analyzed the development strategy of the new energy commercial vehicle of FAW JIEFANG.This paper first introduced the research content and the research method adopted,then it pointed the theoretical basis of the article.Reading all kinds of literature and writing a review was helpful to prepare the paper.The development status of new energy commercial vehicles produced by FAW JIEFANG is described in detail.Aiming at the problems existing of FAW JIEFANG new energy commercial vehicle development strategy,this paper used PEST and Michael Porter’s Five Forces to dissect the circumstances of clean energy commercial vehicle industry.Then SWOT is used to dissect the preponderances and shortcomings,opportunities and menaces of the enterprise.Through the SPACE matrix analysis of linchpin factors,it is proposed that the company should adopt an offensive development strategy.Considering the development status of FAW JIEFANG,finally,it is determined that the multi-directional diversification strategy is most suitable for the development of FAW JIEFANG new energy commercial vehicles.This paper also raised a sequence of detailed and exact strategic measures to assure the strategy to be put into effect.Through intensive study on the development strategy of FAW JIEFANG,this paper hoped to give vivid actual cases on the level of theoretical so that they can provide reliable support for the company’s strategic management and enterprise development.It can also help FAW JIEFANG to hold a safe lead in product planning,product development,product marketing and other fields.