| The Internet of Vehicles(IOV)is a strategic emerging industry that integrates nextgeneration information and communication networks,intelligent connected vehicles and smart transportation,and a new business form that deeply integrates advanced manufacturing and modern service industries.The Internet of vehicles industry’s integration and pioneering growth is of great consequence in executing the plans of robust production,communication,and transportation,and is essential in advancing the digital economy.The Chinese Internet of vehicles industry’s technical growth and ascent is due to the encouragement of national policy,related technological breakthroughs,and the cultivation of the industry’s market.The research object of this paper is the Internet of vehicles business of Linghang Automobile Co.,LTD,and the theoretical knowledge of strategic management is employed to gain insight into the industry’s development status,as well as the current issues and causes of Linghang Automobile Co.,LTD during current progress.As a domestic commercial vehicle leader,Linghang launched the Columbus Smart Logistics Open Plan in 2019,committed to transforming from a "traditional truck manufacturer" to a "smart transportation solution provider".As early as 2017,Linghang took the lead in "testing the water" of vehicle networking,and launched the mobile terminal APP of Linghang to announce that vehicles began to gradually realize the function of vehicle networking.Although Linghang company layout of intelligent network business early,belongs to the industry leader,but in the face of endless new technology,new functions and new services,the advantages of Linghang company did not show.With the increasing pressure of the development of internet of vehicle business under the commercial vehicle market,many issues have been exposed during the developing process of the internet of vehicle business of Linghang company.This paper takes the Internet of vehicles business of Linghang Automotive Co.,Ltd.as the research object.Summarizing the pertinent theoretical understanding of strategic management,consulting numerous domestic and international development materials on automotive Internet of vehicles technology and automotive industry chain market in recent years,and using Linghang commercial vehicle company’s Internet of vehicles business as an illustration to conduct development strategy research-this is the aim.of automotive Internet of vehicles technology and automotive industry chain market in recent years,and taking the Internet of vehicles business of Linghang commercial vehicle company as an example to carry out development strategy research.By comparing the development status and future trend of the field of Internet of vehicles and combining with the current development status of Linghang company,the main existing problems and reasons are summarized by combing and analyzing.By employing the PEST analysis model and Porter’s five forces analysis model,this paper examines the external environment of Linghang company in combination with strategic management theory.An examination of Linghang company’s internal atmosphere is conducted through three distinct lenses: enterprise assets,enterprise capability,and enterprise ethos.The company’s external opportunities,threats,strengths,and weaknesses were all combined with an analysis of both its internal and external environment,providing a summary.The SWOT analysis model is employed to enumerate the pros,cons,chances and dangers of Linghang company’s Internet of vehicles venture,and the alternative development plan is derived from the examination.Finally,the SO strategic direction conforming to the sustainable development of the pilot company is selected through IE matrix.Try to expand the coverage of the existing Internet of vehicles business,expand the use of more models,expand overseas Internet of vehicles business,at the same time,focus on the development of forward-looking products,the acquisition of core technology suppliers in key technologies.And put forward some suggestions on strategy implementation and guarantee strategy implementation. |
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