Research On Intelligent Commercial Vehicle Development Strategy For Flying Eagle Company

In recent years,the strategic game of major powers has intensified comprehensively and continuously.Under this situation,China has been accelerating the construction of a strong transportation country,and for the automotive industry,the "new four" is the main development direction.Under the trend of continuous pursuit of innovation in the automotive industry,many global automotive companies have made intelligent networking a key concern and development area,which is also a strategic choice for China to build a strong automotive manufacturing country.With strong government support,rapid development of technology,relatively simple application scenarios and rapid market growth,autonomous driving for commercial vehicles is expected to be one of the first transportation modes to be implemented compared to passenger cars.Flying Eagle,the company studied in this paper,is a leading company in the commercial vehicle industry.Flying Eagle has nearly 70 years of vehicle manufacturing history,and its medium and heavy truck sales have ranked first in the industry for many consecutive years.At present,Flying Eagle is actively promoting the transformation of the enterprise to the "New Four",in order to meet the needs of the automotive industry and users in different scenarios,and to move towards the goal of "intelligent truck manufacturer".However,in the process of transformation,Flying Eagle is faced with outstanding problems such as a small variety of new energy intelligent vehicle products,insufficient human resources for R&D of intelligent commercial vehicles,and weak profitability of eco-products,which to a certain extent constrain the speed and quality of Flying Eagle’s transformation.Under the development trend of intelligent commercial vehicles,Flying Eagle should seize the opportunity to fully identify its own advantages as well as shortcomings and weaknesses,and give full play to its advantages as much as possible,and at the same time make up for its shortcomings as soon as possible in conjunction with its development goals,so as to provide strong support and solid guarantee for the company to continue to maintain its leading position in the industry and its future high-quality and sustainable development.This thesis focuses on the development trend of the commercial vehicle industry in the field of intelligence,studies and refers to theories related to strategic management,and researches the development strategy of Flying Eagle in the field of intelligent commercial vehicles.Based on the analysis of the current development situation of Flying Eagle Company in the field of intelligent commercial vehicles,the thesis analyzes some problems encountered in the current development of the company in this field,and also digs into some reasons behind the problems.At the same time,this thesis also conducted a comprehensive and in-depth examination of the external and internal development environment of the company,using the PEST model to analyze the macro environment,the Porter’s Five Forces model to analyze the competitive environment of the industry in which the company is located,and finally,using the SWOT model to make an all-round assessment of the opportunities and challenges,the advantages and disadvantages of the company,and according to the development vision of the company,the formulation of According to the development vision of the enterprise,the development strategy of SO was formulated.The company will focus on the development of intelligent commercial vehicles and application areas,target different scenarios to promote series product development,build and improve the company’s professional technical research and development system,explore and expand the company’s market space,and synchronize the organization,personnel,culture and other aspects of security to promote the sustainable development of the enterprise.By providing quality services and innovative solutions,Flying Eagle will accelerate the implementation of strategic transformation and provide effective support for the long-term stable development of China’s commercial vehicle market.