Research On JL New Energy Commercial Vehicle Company's Competition Strategy Selection

With the rapid development of China's national economy,the sales scale of commercial vehicles is also increasing.Nowadays,with the rapid development of the industrial economy,the issues of energy security and environmental pollution are beginning to be valued.For the new energy vehicle industry,it is also an important goal for the country to rectify energy and environmental issues.The state has issued a guiding policy for the development of the new energy commercial vehicle industry to promote the development of new energy and environmentally friendly commercial vehicles.In this regard,traditional auto companies are also actively planning the market development of new energy vehicles,through the combination of Internet technology and financial capital injection,etc.,laying out the upstream and downstream construction of the new energy industry chain.However,in the market of new energy commercial vehicles,the current situation of homogenization of products among different car companies in China is serious,which reduces the brand competitiveness of car companies.For new energy commercial vehicles,there are still many problems in its social consumption evaluation,such as sales price,endurance,battery damage,etc.This is also a practical problem that JL New Energy Commercial Vehicle Group has to face.Therefore,how JL New Energy Commercial Vehicle Group stands out in the development of the new energy commercial vehicle industry must accurately position the market development strategy,and then seize the industry development opportunities to improve its competitiveness in the new energy commercial vehicle market.The thesis takes JL New Energy Commercial Vehicle Group as the research object,using PEST analysis and Porter's five-force model analysis to explain the company's external environment opportunities and threats in the development of new energy vehicles;Analysis,and then derived the advantages and disadvantages of JL New Energy Commercial Vehicle Group to develop new energy vehicles.On the basis of SWOT analysis,the feasibility of the three strategies is compared,combined with the QSPM matrix analysis method,from the strategic positioning,strategic objectives and strategic choices of JL New Energy Commercial Vehicle Group's choice of new energy vehicle competition strategy After a systematic analysis,it was concluded that JL New Energy Commercial Vehicle Group should adopt a differentiated competition strategy,and according to the principle of "three steps",the product differentiation was determined inthree stages of the cultivation and development period,market expansion period,and status establishment period.Strategy,service differentiation strategy,quality differentiation strategy.Finally,in response to the differentiated strategy of JL New Energy Commercial Vehicle Group,the organization reform guarantee measures,human resources guarantee measures and operation guarantee measures were formulated.The research in this paper has certain reference significance for JL New Energy Commercial Vehicle Group to quickly enter the market and obtain competitive advantages.At the same time,it has enriched the research on competitive strategy papers for new energy commercial vehicles and provided the same type of new energy commercial vehicle competition strategy formulation Certain theoretical basis.