Research On Training System For Sales Staff From Dasouche Auto Dealer

The automobile industry is a rapidly developing industry since my country entered the new century.With the improvement of my country’s comprehensive national strength,the demand for automobiles remains high,and the per capita car ownership is increasing year by year.In this context,the automobile sales market needs a large number of professional sales personnel to provide consumers with more professional services and help consumers choose the most cost-effective cars.However,the number of graduates from auto-related colleges and universities is far from meeting the domestic market’s demand for auto sales personnel.College graduates only possess theoretical knowledge and lack practical experience.Even if a company admits graduates from professional colleges,they cannot do so in a short period of time.See sales results within.At the same time,the automotive industry is already in the Red Sea,with fierce competition and fierce competition.Sales personnel are under tremendous pressure on performance,and it is difficult to take into account their own learning and improvement.If they do not update their knowledge reserves in time,it is even more difficult to win in the fierce competition.On the one hand,the graduates of automobile colleges lack practical experience and urgently need training transition.On the other hand,the existing sales staff under the pressure of competition lack knowledge supply.Therefore,the training of auto sales staff has become a top priority.Different auto sales companies have different training systems.Whether the training mechanism is sound or not,and whether the training management is scientific determines the learning effect of sales staff.The learning effect almost directly determines the sales staff’s business level,and then affects the development and growth of the enterprise.This article takes Dasouche as the research object,inquires about the relevant content of domestic and foreign corporate training through literature,and understands the current research deficiencies of the sales personnel training system in the automotive industry.The text first investigates and analyzes the status quo of the training system for dealer sales personnel of Dasouche,from the research on training needs,the formulation of training plans,the practicability of training courses,the teaching ability of the trainer,the follow-up after training,and the training model.Start with other aspects and find out the shortcomings of the current company in the training of automobile sales personnel.Secondly,analyze the causes of problems based on the current status of the company’s business development,the company’s internal business promotion process,and the work model of the Dasoche training department.For example,the lack of rigorous business promotion process leads to slow training progress,and the lack of a complete training management mechanism leads to training execution.Did not do well.Finally,through the analysis of the characteristics of automobile dealers’ sales channels,the learning characteristics of automobile industry sales personnel,and the management methods of corporate training departments,and based on the theoretical basis of corporate training related theories,the optimization of the training system for sales personnel of Da Soche’s automobile dealers is proposed.Strategy.The strategy focuses on standardizing the training management system of Dasouche,re-building the dealer training system,helping the company to more efficiently empower auto dealers,improve the business capabilities of front-line sales staff,and promote the achievement of business goals.