Research On The Turnover Of Automobile Sales Staff In TD Group

With the rapid development of the automobile industry in our country for more than 20 years,the competition among automobile dealers has changed from the initial blue ocean competition to the present Red Sea competition,and the management mode of automobile dealers has changed from the initial dispersed single store management to centralized group management,and even a number of listed automobile dealer groups have emerged during this period.No matter in which development period or management mode,car sales are an important indicator to measure a car dealer’s operating condition.Without a continuous increase in sales,there will be no sustained growth of the whole business from pre-sale to after-sale,and its market share will gradually decline.However,the achievement of each sales performance is inseparable from the efforts and efforts of every salesperson,so how to effectively manage automobile sales personnel has become an extremely important subject in the daily operation of automobile dealer groups.However,TD Group,as a well-known listed automobile dealer group in China,has experienced a phenomenon of high turnover of sales personnel in its management in recent years.High turnover of sales personnel has not only seriously affected the stability of TD Group’s vehicle sales,but also greatly fluctuated its competitive performance in the market.Therefore,it has become an important operational problem for TD Group to find out the cause of the high turnover of automobile salesmen and put forward the corresponding improvement measures.In order to solve this problem,by referring to the relevant researches on personnel turnover at home and abroad,this paper determines the participant decision model and Price-Mueller model as the theoretical basis,combines the development status of TD Group,adopts the interview method and the questionnaire method to make a qualitative and quantitative analysis of the reasons for the high turnover of automobile salesmen in TD Group.Finally,four major problems affecting the turnover of automobile sales personnel are summarized and analyzed:unstable income and excessive performance assessment,lack of career planning and narrow promotion space,lack of corporate care and more external opportunities,low sense of belonging to the organization and weak corporate culture.In addition,the author puts forward some suggestions for the above problems: 1.Establish reasonable incentive system and performance appraisal system;2.Optimize the career planning system and promotion channels for employees;3.Continuously improve the care system for automobile sales employees;4.Build a "people-oriented" corporate culture.Finally,in order to ensure the smooth implementation of the proposed improvement plan,this paper from the material,personnel,supervision and other aspects of a comprehensive analysis.