Study On The Financial Performance Of The Platform Transformation Of Manufacturing

In recent years,China’s manufacturing enterprises are facing the dilemma of development,the rising cost of raw materials and labor is squeezing the profit margins of enterprises,consumer demand in the market has also shifted,from the pursuit of practicality and low price into the demand for quality and personalized,the previous extensive production mode of manufacturing enterprises can no longer meet the new market demand,nor is it in line with the development goal of manufacturing power,manufacturing enterprises need to transform to digital,intelligent and networked platform organization.The platform organization has the characteristics of open boundary and flexible structure,through the platform transformation,enterprises can improve the ability of resource integration and research and innovation,improve the added value of products,and then have an impact on the financial performance of enterprises.Firstly,this paper summarized the previous research results on platform transformation and financial performance,based on theories related to platform transformation,taking Group H as an example,analyzed the motivation of H Group’s platform transformation,from internal and external perspectives,analyzed the mechanism of H Group’s platform transformation on its financial performance from four aspects:resource absorption capacity,internal operation capacity,innovation and research capacity and brand image,using the method of financial index analysis,evaluated the impact of H Group’s platform transformation on its financial performance,the following research conclusions are drawn:first,after the platform transformation,H Group’s operating capacity,R&D and innovation capacity and profitability have been improved to a certain extent;second,the improvement of H Group’s profitability is the result of the combined action of many factors,the improvement of operation,R&D and innovation capacity and brand image jointly promote the improvement of H Group’s profitability;thirdly,through the analysis of the impact mechanism of H Group’s platform transformation on financial performance,it is concluded that the impact of platform transformation on financial performance is jointly contributed by many factors,in the process of transformation,platform thinking should be applied to performance management,organizational structure,research and development innovation,marketing services and other all-round links.By analyzing the impact of H Group’s platform transformation on its financial performance,this paper provides a reference for the transformation and upgrading of China’s manufacturing enterprises,which is propitious to the transformation of China’s manufacturing growth model and the promotion of competitiveness.