Research On The Path And Financial Effect Of The Digital And Intelligent Transformation Of Midea Group

The concept of digitalization is not unfamiliar,and intelligence is often mentioned.With the continuous deep integration of technology with the Internet,the process of "digital intelligence" is generally advanced and accelerated,and the transformation from "digitalization" to "digital intelligence" has become inevitable.With the continuous development of new technologies and models,as well as the impact of the global economic environment,the domestic and international economic situation has not yet returned to the pre pandemic state,and traditional manufacturing industry is difficult to escape the impact.As an important component of China’s manufacturing industry,the exploration of how to use technological power to accelerate and deepen the digital and intelligent transformation of enterprises,improve operational efficiency,and reduce costs,in order to maintain a stable market position,has become the mainstream of current social and economic development.It is necessary for all industries to keep up with the trend of the times,actively transform existing models,and strategically carry out digital and intelligent transformation.Midea Group has invested over ten billion yuan since 2012 to continuously promote the transformation of digital intelligence.The path of digital intelligence transformation is clear,and the results are even more obvious.It has become one of the most advanced digital intelligence enterprises in China’s manufacturing industry.The enterprise itself has always regarded "comprehensive digitization and comprehensive intelligence" as its core strategy.Therefore,this article takes Midea Group as the case study object.This article first elaborates on the relevant concepts of digital intelligence,and then introduces the four stages of Midea Group’s digital intelligence transformation process from 2012 to present through case analysis.It explores the implementation path and effectiveness of Midea Group’s digital intelligence transformation from a value chain perspective,Through in-depth analysis,it was found that Midea Group’s transformation measures at different stages have had a positive impact on the company’s financial performance to varying degrees.Finally,a comprehensive evaluation of Midea Group’s digital and intellectual transformation performance was conducted by introducing EVA indicators.This article studies the case of Midea Group’s digital and intellectual transformation,and draws the following conclusions: digital and intellectual transformation is an inevitable choice for enterprise development;The transformation of digital intelligence has optimized the entire value chain of enterprises;The digital transformation effectively improves enterprise performance.The following insights have been drawn: the transformation of digital intelligence should start from customers;The transformation of digital intelligence should achieve the improvement of production efficiency;The transformation of digital intelligence should focus on research and development.This article takes Midea Group as an example to explore the implementation path and effectiveness of enterprise digital transformation,aiming to achieve sustainable development for other enterprises’ digital transformation and contribute to the research on the development of China’s manufacturing industry in the digital economy.