Financial Performance Analysis And Of MD Group Research On Its Optimization Strategy

As a representative industry in China’s manufacturing industry,home appliance industry has become one of the few important industries with global competitiveness in China after more than 30 years of rapid development.China’s household appliance manufacturing industry also attracts a large number of high-quality small and medium-sized enterprises because of its large industrial space and wide development space.Each company wants to get its own place in this huge international market.The vigorous development of global network economy and big data analysis technology has a more far-reaching impact on the development of China’s domestic household appliance industry.Since 2017,there has been a negative growth in consumer demand in China’s home appliance market.Up to now,the situation has not improved.The industry dividend is gradually receding.How to maintain market share and enhance the profitability of enterprises is a problem that all companies must consider.Therefore,in this macroeconomic context,it is very critical to make a correct evaluation of the financial performance of MD group.The first chapter introduces the background and meaning of the paper,followed by the second chapter for the following theoretical analysis and empirical research,introduces the theoretical knowledge related to financial performance appraisal,and expounds in detail the specific steps of using factor analysis method.At the same time,it also summarizes the research results obtained by researchers using different financial performance appraisal methods by searching relevant articles,Especially the financial performance appraisal analysis carried out by domestic researchers in China using factor analysis method.The third chapter selects the most important key financial indicators of MD group from 2017 to 2020,makes a descriptive comparative analysis with the average level in the industry,and finally finds the problems faced by MD group in operation.The fourth chapter is the most critical part of the paper.According to the basic criteria for enterprises to select financial indicators,relevant national policies and regulations,drawing on the successful experience of predecessors,and according to the industrial characteristics of the target enterprise,the evaluation system of MD group on financial performance is established.This system is characterized by the use of multi factor analysis to score and rank the financial management performance of MD group from both horizontal and vertical aspects,and draw a comprehensive evaluation conclusion.Finally,the fifth chapter analyzes the financial management problems faced by the case company through the comprehensive evaluation conclusion,deeply analyzes its causes,and gives specific improvement suggestions according to the problems faced.The research results of this dissertation show that the failure of MD group’s finance to further improve is mainly due to the low scores of operating capacity factor and solvency factor.After in-depth analysis of operating capacity factor and solvency factor,the results show that the root cause is the weak short-term solvency,insufficient inventory supervision,inventory backlog and excess purchase,Therefore,inventory liquidity must also be improved;The market share has declined,the product replacement is slow,and the sales is difficult.The utilization rate of various assets needs to be improved.On this issue,this article gives targeted opinions to MD group from four aspects: improving the low turnover rate of inventory goods,optimizing the turnover rate of fixed assets,improving the turnover rate of accounts receivable and improving the short-term solvency,and gives the following opinions on the better development prospect of home appliance industry in the future: maintaining innovation and strengthening research force;Strengthen the brand building of the company;Do a good job in after-sales management;Make good contact with real estate developers.The research conclusion of this paper has certain theoretical and practical significance for the financial management of MD group,and also puts forward a reference for the financial performance evaluation of other enterprises in the industry.optimizing the turnover rate of fixed assets and improving the turnover rate of accounts receivable,and gives the following four opinions on the better development prospect of home appliance industry in the future: maintaining innovation and strengthening research force;Strengthen the brand building of the company;Do a good job in after-sales management;Make good contact with real estate developers.At the same time,it also puts forward a reference for the financial performance appraisal of other enterprises in the industry.The operation and management mode has certain theoretical value and practical significance.At the same time,it also provides a reference for the financial situation and performance appraisal of other enterprises in the industry.