| In recent years,the country has successively issued a number of policy documents,such as Made in China 2025 and Industrial Internet Innovation and Development Action Plan(2021-2023),aiming to drive the transformation and upgrading of the manufacturing industry through the application of Internet-related technologies in the manufacturing industry.At present,domestic manufacturing enterprises are faced with the lack of independent innovation ability,low technical level and other problems.There is the imbalance of industrial structure,the valueadded of products is less;Supply chain system capacity is insufficient,risk resistance ability is weak and other problems.The company’s profitability has been greatly depressed by the rising costs of raw materials and labor.At the same time,consumer demand has changed,from the original demand for practicality and cheapness to the pursuit of quality and individuation.Therefore,the extensive production mode of manufacturing enterprises in the past can no longer meet the requirements of the new market,nor can it match the development goal of "smart manufacturing country".These have become an important factor restricting the development of Chinese manufacturing enterprises.In order to seek greater development space,manufacturing companies have tried to establish their own platforms.The establishment of the platform can enhance the connection between enterprises and the market,thus shortening the distance between enterprises and consumers,improving the company’s resource integration and ability of research and development innovation,promoting the value-added of products,and thus playing a positive role in the financial performance of enterprises.Firstly,this paper summarizes the research results of domestic and foreign scholars on platform-based transformation and transformation effects.Based on the value chain theory,synergistic effect theory and smile curve theory,this paper analyzes the mechanism in the context of domestic manufacturing enterprises.At present,Chinese manufacturing platformization construction lags behind the developed countries such as the United States,Germany,and domestic manufacturing enterprises successively fall into the development predicament.The continuous changes in consumer demand are the external motivations for the platformization transformation of Chinese manufacturing enterprises.Within enterprises,strategic planning and corporate culture are the internal motivations for the platformization transformation of enterprises.Next,analysis of the specific path of manufacturing enterprises platform transformation,first is the information of production manufacturing,only when the production of manufacturing digital,the production link of enterprises can realize modularization,platform;Secondly,the supply chain platform promotes the integration of upstream and downstream resources of enterprises,and the whole value chain of enterprises can be opened up through the establishment of industrial Internet platform,which is the stage victory of enterprise platform transformation.Third,the open innovation platform attracts industrial resources,realizes innovation collaboration,and helps enterprises transform into platforms.Finally,multi-platform collaboration enables the realization of platform ecology.Through the above paths,enterprises will release huge energy in the process of platform-based transformation.First,platform-based enterprises will eliminate information asymmetry and realize transparent information sharing;Second,the establishment of various enterprise platforms to help enterprises realize intelligent manufacturing,improve production efficiency,and continue to empower the external,to create new profit growth points;Third,the enterprise platform forms a new pattern of openness and innovation,constantly improves the innovation ability,the industrial coordinated development,and the construction of platform ecology.Finally,it focuses on the financial performance of enterprises,and discusses the effect of enterprise platform transformation through the analysis of financial indicators.After analyzing the mechanism of platform-based transformation of manufacturing enterprises,this specific case of Midea Group’s platform-based transformation is used to prove the above analysis.Through the research,it is found that the platform transformation of Midea Group has improved the operation and development ability of the enterprise.In the face of the impact of the novel coronavirus epidemic,it can still achieve a stable growth of profits,and its innovation ability is constantly improving.However,there are some shortcomings in the process of transformation.This paper provides some suggestions for reference,and provides some suggestions from the perspective of enterprises and governments.At present,most cases of platform transformation focus on Internet enterprises,while the innovation of this paper lies in the selection of manufacturing enterprises for the analysis of platform transformation,which can provide certain reference for the transformation and upgrading of domestic manufacturing industry. |
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