Research On Zhuoyuan Construction’s Transformation And Upgrading Strategy

With the development of the China’s new economy,the overall production capacity of the construction market presents a surplus situation,coupled with the continuous regulation and control of the real estate market,the total volume of the construction market is shrinking day by day.The development of China’s construction industry is facing a severe situation.The market competition is very fierce.Construction enterprises need to adjust their strategies and carry out transformation and upgrading in order to enhance their core competitiveness.This paper takes Heilongjiang Zhuoyuan Construction Co.,Ltd.as the research object,and studies the transformation and upgrading of the company’s development strategy through finding,analyzing and solving problems.This paper analyzed the external environment of transformation and upgrading of Heilongjiang Zhuoyuan Construction Co.,Ltd.,analyzed the macro environment and market competition environment of our country,pointed out the opportunities and threats faced by Zhuoyuan Construction Co.,Ltd.,analyzed the internal conditions of transformation and upgrading of Heilongjiang Zhuoyuan Construction Co.,Ltd.,and pointed out the advantages and disadvantages of Zhuoyuan Construction Co.,Ltd.Based on the above analysis,the strategic objectives of Heilongjiang Zhuoyuan Construction Co.,Ltd.are determined,the stage goals and tasks of transformation and upgrading of Heilongjiang Zhuoyuan Construction Co.,Ltd.are defined,and the implementation strategies such as utilizing the advantages of advanced construction technology,implementing cost-leading strategy,strengthening enterprises with talents to enhance their core competitiveness,and establishing a cohesive corporate culture are put forward.At present,all industries are in the environment of strategic transformation and upgrading.This study has a certain reference significance for the development of construction enterprises.