| EJ Network Technology Company is an advertising company in Harbin local market,the business of the company focus on the network development,broadcasting for customers and also being the network agency serves for other enterprises.As the quick development of the website and information-based technology,the public know more things about the website marketing business;the profit can be increased sharply simply by the website marketing work.Based on the ideas mentioned,EJ Network Technology Company plans to launch the network marketing business regarding to Harbin decoration materials industry.This paper want to do the research of the establishment and the strategy of network marketing for EJ company.This paper analyzed the network marketing technology,collected the theories about network marketing,and offered the website design and marketing strategies for EJ network platform.This paper did the feasibility study of establishing a website marketing network for Harbin decoration materials business,and created a series of layout design marketing strategies.During the research,this paper analyzed the advantages and disadvantages of the market and found out the meaning of starting the business in this area.Fist this paper clarified the necessity of website marketing for EJ Company,and confirmed that EJ Company could realize the website marketing by in terms of facility equipment status,knowledge status of staff,funds status and the risk control status of EJ company.By studying the internal and external environmental situation with the SWOT tool,this paper figured out the opportunities,challenges,advantages and disadvantages,based on this information,carried out the goals from short term and long terms for website marketing business of EN Company.Then go to detail explanations of network design regarding to the goals,and carried out the proper website marketing structure and it’s functions for EJ company.At last this paper mainly focus on the research plans of website marketing strategy. |
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