Research On Marketing Strategy Of Wuxi YueDi 4S Store

The marketing network made up of 4S stores is the main selling channel of the brand manufacturers in China.Due to the rapid growth of private cars demand,the brand 4S stores have been earning better over the years.But in recent years the cost of investment is more and more high,competition of electric cars approaching let car dealer sales volume and profit showed a downward trend,while car manufacturers appraisal standards to dealers but more severe,so dealers often appear unable to complete the sales task.How to ensure good competitiveness in this big background has become a real problem that many 4S stores have to face.In the process of research,we take Wuxi Yue Di auto 4S store as the research object,conduct in-depth analysis of its marketing environment,and put forward corresponding strategies for its main market opportunities and threats.Based on the analysis of process and make full use of marketing and other related theories,will better meet customer needs as the starting point,the present situation of the more Di car were analyzed and all aspects of research,analysis of the enterprise’s internal and external environment for PEST analysis,five forces analysis and SWOT,which has a deep understanding of the current marketing environment.At the same time,we conducted a questionnaire survey on the target customers,and based on this,we made an in-depth study of the nature of the target market demand,market positioning strategy and market segmentation strategy.Finally,we put forward a response plan from the perspective of marketing mix strategy.The results of this study have a certain reference value for how to optimize the marketing strategy of the 4S store in the new situation in order to improve the competitiveness and the profit level.