Research On Sales Strategy Of Liaoning Qinyuan Food(Group)Limited Company

With the enhancement of people's health awareness and the improvement of income level,China's health care products industry has obtained a good development opportunity.Liaoning kin yuan group through the founder's active development,in a short period of time set up a production processing sales in one of the diet products enterprises.Fast development of health care products market in China as well as a series of problems,such as illegal publicity exaggerate their efficacy,big brands such as traction brand competition,these problems not only affects the development of health care products industry,also has brought many challenges to the development of Liaoning kinship group.This paper first summarizes the positive achievements in the development of enterprises in the health care products industry,and puts forward the research target according to the needs of Liaoning Qianyuan company.On the basis of summarizing the research results of health care product marketing at home and abroad,this paper puts forward the research content,method and technical route of this paper.The second chapter introduces the related research and analysis methods of health care product marketing,which provides theoretical support for Liaoning kin yuan company's marketing analysis.The third chapter introduces the business content and diet products of Liaoning kin yuan food(group)co.,LTD.Combined with domestic competition of diet products and the enterprise internal production and sales capacity,analyze the target market of diet products,has been clear about the kin of the company's target market positioning,combined with the SWOT analysis put forward the relative marketing strategy target of the company.The fifth chapter puts forward the marketing strategy of Jialiyuan concentrated high-energy health food,including the 4P strategy and promotion strategy of diet products.Finally,in order to realize the new breakthrough in the marketing of Jialiyuan concentrated high-energy health food,the author puts forward the marketing strategy implementation guarantee for the company to realize the marketing strategy.