The Analysis On Shopping Center Based On Experience Economy

The shopping center is the most representative public space of the city,as well as"the public living room" of the city.As a commercial building,the shopping center must keep up with the pace of the times,and constantly upgrading.When we enter the age of experience economy,the current mode of shopping has changed from the traditional form of "material goods trade" to "spiritual enjoyment and emotional satisfaction" as the main experience of consumption patterns.So,can we re-know the design of the Shopping Center in the perspective of experience?What are the experiential demand of customers?Under the background of new era,whether there is a new design concept for the Shopping Center design?With these questions,the author began this study.The article presents four basic questions:First,what problems exsited in the current shopping center?Second,what is the basic connotation of the theory of experience?What is the value of the shopping center design?Third,what are the factors of experience?Fourth,to experience the vision of the shopping center with what methods to meet consumer behavior and psychology?Fifth.What are the design methods of the architectural design of the shopping center under the visual field of vision?Based on these questions,the paper is divided into five chapters to discuss these issues.The first chapter introduces the topic origin,research purpose and significance,research object,research questions and methods,research framework.The second chapter describes the overview of the development of shopping center,analyzes the problems existing in the shopping center,such as lack of characteristics,monotonous space,aesthetic boring.In my opinion,these are the manifestations of the neglect of experience in shopping centers.The third chapter reviews and summarizes the theory of experience in various disciplines,from the angle of architecture design describes the basic connotation of theory of experience to the user for value creation main body,focus on the user experience,emphasizing to create an atmosphere and sensory experience,discusses the experience theory is introduced in the shopping center in the design of the feasibility and value;from the theme,space and the five senses related elements of three mining experience.Chapter four puts forward to experience for oriented shopping center,the core value lies in the creation of a certain theme situation.Separately explain the different types of cases,analysis of the use of their design strategy,below theory established to provide a basis for the practical significance.In the fifth chapter,on the basis of the previous discussion,I try to sum up the four principles and five methods of shopping center design.Among them,the first principle is to have a distinctive theme,and thus the first step towards shopping center experience design is to find a proper theme.The author looks forward this thesis can make some contribution to the experience design of the shopping center.At the same time,the author also expects more architects pay attention to experience design.