Research On Theme Display Design In Modern Commercial Space

With the advent of the era of experience economy,the impact of online network platforms,themed operation of commercial centers,and experiential consumption have increasingly become the focus of competition in the real economy market.Shopping experience,making the design of experience value one of the new trends in the business center.Faced with the current development boom of China’s commercial centers and the design and management models that are not suitable for it,what kind of indoor furnishings design countermeasures are adopted to adapt to the changes of the times,providing people with a new experience,a pleasant environment,and a place to enjoy life,has become an increasingly Problems that need to be researched and solved.Furnishing design,as a means of beautifying the internal environment,is a further design of the environment when the overall style of the interior is determined,and can be used as the finishing touch in the overall space design.The thesis takes the theme design of the theme business center as the research object,and focuses on the problems such as the absence of the theme and the tedious experience in the traditional business center.The literature research method,comparative research method,and case study method are used to study the concept of furnishings design.Sort out,combined with the Nanjing Liuhe Tianjie project,summarize the typical characteristics,advantages,functions and functions of modern furnishings design.First,it introduces the theory of five-sense design of commercial space for analysis,analyzes the new consumption form of theme-experienced commercial center,and thinks from the perspective of commercial marketing and consumer psychology to further summarize the new method of commercial center design and discuss The design methods presented by different design elements,themes,age structure levels and environmental colors are presented.Secondly,it analyzes the application method of the five sense design in the design of commercial space theme.Combining the theme type,space pattern and combination mechanism of the display design of Longhu Tian Street in Nanjing,it discusses how to express the modern display design in the theme activity,and summarizes the thematic and symbolic rules of the theme display design.From the perspective of thematic furnishings design to enhance the attractiveness of the commercial center space environment,thereby promoting the development of urban consumer space.Finally,through the prospect of business design,it is hoped that it can effectively form a different positioning from the online market and form a good store atmosphere to promote consumption,enhance the user experience of consumers,and shape the brand image of modern enterprises.