| The party and the state vigorously promote the construction of beautiful countryside,hoping to promote the coordinated development of urban and rural integration.In this social context,a lot of advertising design,tourism planning and real estate development are rushing into the field of rural design,leading to a disordered situation in the whole industry.Because of this kind of disordered development,there are many failure cases,such as "thousands of villages on one side",paying too much attention to economic interests,and rural landscape design presents the phenomenon of simplification or assimilation.But in the current industry background,many advertising design,tourism planning and real estate development are rushing into the field of rural design,leading to a disordered situation in the whole industry.Because of this kind of disordered development,there are many failure cases,such as "thousands of villages on one side",paying too much attention to economic interests,and the rural landscape design tends to be single or assimilative.Based on the basic national conditions of our country at this stage,under the policy background of beautiful rural construction,taking celebrity culture as the main research object,this paper puts forward some suggestions for the problems existing in the construction of beautiful countryside at this stage.Building a beautiful village has certain limitations in its function and space development,which requires us to combine the local village background,topography,natural ecological environment,architectural form,local customs,celebrities,historical allusions and so on to show the uniqueness of the village.Celebrities themselves carry a kind of spirit and glory,with unique regional history and culture and can not be copied.This paper is based on the relevant design theory and case analysis,from the perspective of celebrity culture.First of all,it collects and consults some relevant materials to conduct theoretical research on beautiful countryside and celebrity culture;secondly,it analyzes two design cases of Lu Xun culture in Shaoxing and Qu Zi culture in Zigui,and draws lessons and experiences from these two different development modes.In addition,this paper further discusses the principles and Strategies of celebrity cultural landscape design,and puts forward five basic principles of integrity,protection,ecology,fit and functional permeability,hoping to avoid the problems existing in the current beautiful rural landscape design,and create a humanistic scenic spot that can fully show celebrity culture.Finally,on the basis of previous theoretical and case studies,this paper takes Li Qicun,the hometown of Li kuchan,the master of modern Chinese freehand flower and bird painting,as an application case to demonstrate the theoretical results of the study.This paper chooses celebrity culture as the research focus,combined with the construction of beautiful countryside,hoping to play a positive role in the construction of beautiful countryside in the future,and provide an effective way to explore celebrity culture. |
