Research On The Design Strategy Of Cultural And Creative Products Of National Museum Of China

The cultural and creative industries have been gaining more and more attention from the industry and playing an important role in the international competition arena with the continuous development of social construction and cultural undertakings around the world.However,at present,museum cultural and creative products are prone to problems such as insufficient creativity,slow innovation and homogeneous competition.Therefore,the main purpose and direction of research is how to play the educational function of museums more vigorously,better adapt to the rapid development of the industry,develop and construct and transform resource advantages into market advantages,enrich artistic connotation,realize core cultural presentation,enhance product competitiveness,and promote design improvement and upgrading.To address the above issues,cultural and creative products of the National Museum of China are taken as the research object in this study.Relevant elements are collected,organized and analyzed through field survey and in-depth interview method;the design characteristics of cultural and creative products of the National Museum of China are summarized through case study method;other similar museums’ cultural and creative products are compared and analyzed through comparative study method to summarize the similarities and differences.In addition,users of cultural and creative products of the National Museum of China are analyzed by questionnaires,and the current development status of cultural and creative products of the National Museum of China is summarized through statistical analysis of portraits,cognitive statistics and user preferences and combined with user experience feedback,and the design strategy of cultural and creative products of the National Museum of China is gradually built on the basis of problem summarization and design element extraction.Therefore,in this paper,we have the following main conclusions.First,the functions of expanding the cultural and creative products of the National Museum of China are proposed through strengthening the educational function,strengthening the propaganda of cultural heritage and telling the Chinese story.Second,the design strategy based on user context is built through behavior guidance,value association and audience cognition analysis.Third,the online service system is established by building the online cultural circle of the National Museum of China and enhancing user adhesion.Fourth,the design practice is guided by strategy theory through product language analysis and audience demand analysis.