Study On Auspicious Cultural Product Design Based On Symbol Cognitive Analysis

Auspicious culture is an important chapter in Chinese traditional culture.It has a long history and has numerous and complex cultural systems and connotations.Therefore,auspiciousness culture has become a part of people’s subconscious cognition.Starting from the cultural inheritance in the modern context,this paper rearranges and interprets the auspicious culture from the perspective of cognition,so as to make it more in line with the modern cultural context,and designs cultural creative products based on theoretical analysis.This paper discusses the cultural symbols of auspicious culture from the perspective of symbol cognition and analysis,and probes into the formation process of auspicious cultural symbols in design activities.The focus is on the design and application of auspicious cultural symbols.Based on the method of symbol three,facing the problems of cultural connotation and emotional bearing in modern cultural creative products,the mutual interpretation method between auspicious cultural symbols and product texts is obtained,and the cognitive experiment and design research are carried out accordingly.Through the investigation and excavation in the real environment,the symbolic texts that are related to the related factors are screened out,and the "funnel model" is finally established to form the screening mechanism of cultural symbol texts.Auspicious culture is a beautiful part coexisting under the collective unconscious of Chinese people,and its continuation and development lie in people’s emotional demand for beauty.The meaning of cultural symbols lies in the interpretation made by users in the process of decoding symbols only when symbols enter the reflective layer can their meaning really continue.Only by looking at and thinking about the language,pattern and related behaviors in the auspicious culture from a macro and overall perspective can we avoid getting lost in the whirlwind of pattern arrangement and pattern composition research.This paper introduces semiotics to study the mechanism of the formation of auspicious cultural symbols and to explore the charm of auspicious culture.From the point of view of semiotics,the propitious culture is deeply excavated,and the propitious culture is conveyed and perceived in the modern context,so as to truly enter the propitious culture.