Research On The Application Of Traditional Auspicious Animal Pattern In Cultural Creation Design

The traditional auspicious animal pattern is not only the expression of traditional culture and aesthetics,but also contains people’s psychological expectation of auspice and happiness.Therefore,it is widely used in cultural and creative design,which objectively leads to the abuse of auspicious animal elements.The aesthetic of The Times has put forward new requirements for traditional patterns in cultural and creative design.This paper aims to explore the way of integration of traditional patterns and modrn cultural and creative design,and reflect the shape and meaning of auspicious animal patterns in cultural and creative products through redesign.In order to improve the internal driving force of the development of China’s cultural and creative industry,and to inherit and carry forward the traditional Chinese culture,this paper,from the perspective of traditional culture and aesthetic needs,seeks for innovative ways of the traditional Auspicious animal pattern in the design of cultural and creative products.First,explore the cultural connotation of the traditional Chinese auspicious animal patterns,and analyze the artistic characteristics of the traditional auspicious animal patterns,and deeply understand the shape and meaning of the traditional auspicious animal patterns.Secondly,it analyzes the application status of traditional Auspicious animal patterns in cultural creation product design from three aspects of application type,due techniques and market status.Meanwhile,it clarifies the aesthetic value of Auspicious Animal patterns by exploring the aesthetic expression of the form,culture and spirit of auspicious animal cultural creation.Finally,after clarifying consumers’ demands and product positioning,the design practices of related cultural and creative products are carried out in accordance with the design principles of modern aesthetic design,innovative design and continuation of traditional cultural connotations,hoping to provide new design ideas and reference for the inheritance and development of traditional culture in the future.