Research On The Marketing Strategy Of "XX Hardware And Machinery International Trading Center"

This article starts with the research of investment promotion and sales strategy in the same market of steel,hardware,electrical and mechanical equipment,based on the business project of the "XX Steel,Hardware,Electrical and Mechanical Services International Trading Center" in the planning and design of the author’s company,and uses the marketing theory and personal information in the advanced business management courses.Analyze the business circle,target consumer group,and competitors of the project.Based on market research and analysis,use scientific methods to study the ideas of the project’s positioning and the strategic plan for investment positioning.The main research content of this article includes five chapters.The first chapter is the introduction,which introduces the research background and research significance of the thesis;the second chapter introduces the related concepts and research status;the third chapter mainly uses the SWOT analysis method to study the investment environment of the "XX Steel,Hardware,Electrical and Mechanical International Trading Center";Chapter uses STP method and 4P marketing theory to analyze the investment positioning and implementation strategy of "XX Steel,Hardware,Electrical and Mechanical International Trading Center";Chapter Five is the research conclusion and prospect.The conclusions of this article on the investment environment research of "XX Steel,Hardware,Electrical and Mechanical International Trading Center" are as follows:(1)The advantages of XX Steel,Hardware,Electrical and Mechanical International Trading Center include advantages in project location,project environment,project supporting advantages,and projects Functional advantages,project pricing advantages,project parent company XX Group’s investment advantages,project team and technical advantages;(2)XX Iron and Steel Hardware Electromechanical International Trading Center’s weaknesses include project economics,project concepts,and project awareness,Project development time;(3)XX Iron and Steel Hardware,Electrical and Mechanical International Trading Center opportunities include investment opportunities,brand building,professional market opportunities,commercial market opportunities,and competition opportunities;(4)XX Iron and Steel Hardware,Electrical and Mechanical International Trading Center threats include project potential Threats to the project,the threat of project regionalization,and the threat of macroeconomic aspects to the project.Through research,this article believes that the positioning strategy of "XX Steel,Hardware,Electrical and Mechanical Services International Trading Center" includes:(1)The positioning of shops is aimed at high-end brand operators,reflecting the integration of "one-stop purchase and one-stop service" of steel,hardware,and electrical machinery.(2)"Hardware & Electromechanical" office building is positioned as a headquarters base in Chengdu and Southwest China for existing steel customers in the market and well-known manufacturers and distributors in the country to help customers realize smart transactions.(3)The specific investment strategy includes product strategy,price strategy,channel strategy,and publicity strategy.