The Research On Marketing Strategy Of Toyota Small SUV Model In China Market

China auto market has maintained high growth rate for almost 10 years,due to the macroeconomic impact,the market is under tremendous downward pressure in 2015.Refer to the data of first half of 2015,the whole auto industry grows very slowly,even some segments and manufactures have faced negative growth.But in such a negative overall environment,the SUV market has continued to maintain a high growth rate of composite in 2015.This article compared TOYOTA with HONDA in product layout to dig out the vacuum in small SUV segment of TOYOTA,and to analyze and solve this problem.This article point out the potential and space of small SUV based on STP theory with market positioning,and make clear market strategy according to 4P theory.The analysis based on market data combined with marketing theory and actual marketing method meet the requirement of development.