Agricultural Special Products Packaging Design Research Based On The Network Marketing

Along with the development of the Internet and rise of shopping on line, the sales of agriculturalproducts has become an important marketing tool. As a "silent salesman", packaging is still exposed tocommodity packaging promotional function, promotion and sale of agricultural products plays a hugerole. Therefore, the study of agricultural products network marketing is to promote the sale of packagingdesign and build an important part of the brand. Based on the research status at home and abroad, fromthe development of network marketing, the current situation of network marketing, the agriculturalproducts’s current situation and problems of network marketing, to analyze the agricultural productspackaging design research and its significance in-depth study.Through the study of this paper, due to the different environment of sales and display, online salesof agricultural special products packaging design has certain differences. More focus on protectionproducts and packaging function embodies two aspects such as the sense of quality. On one hand, thenetwork marketing special agricultural products packaging design have to conduct packaging plan,including market research, consumer positioning,brand positioning and product positioning,Take thecombination of products and packaging strategies. On the other hand, the network marketing specialagricultural products packaging design have to conduct packaging design, including material and craft,modeling and structure and visual design. Then based on user’s experience and feedback informationfor the design of the packing improvement, to better meet the consumer’s shopping experience, spreadthe brand value.