Application Of Hand-drawn Illustration In Packaging Design Of Agricultural And Side-Products Of "Chaliu Village And Eating"

The name of the Miao Stockaded Village,which is very rich in meaning,is infinitely imaginative,and it is fascinating with the Miao Stockaded Village group formed by the surrounding Zhai group area.The village began in the Qing Dynasty and the Qing Dynasty.It was built with water and built in harmony with the natural landscape.The wind and rain of the years gives it a sense of history and vicissitudes,allowing visitors to be surrounded by fascination,passion and memories.The village of ChaLiu is not rich,and with the enthusiasm and care of the people of the country,with the strong support of the government,the “plug-in” has gradually moved toward the path of “getting out of poverty”.With the proposal of “precise poverty alleviation”,ChaLiu Village vigorously develops planting,animal husbandry,tourism,etc.,and ChaLiu Village is the poverty-stricken work station of Hunan Normal University.Under the leadership of the Party Branch of Hunan Normal University,teachers and students With the joint efforts,the development of the village will have more characteristics and lasting vitality.Vigorously building roads,building houses,and building art galleries,whether it is economic development or cultural construction,the village will be completely renewed.The gradual development of planting,animal husbandry and tourism,and the matching of agricultural and sideline products output and brand building have become inconsistent.This paper summarizes the development,categories and brands of agricultural and sideline products,and analyzes the current situation of lack of innovation,single mode and backward function of packaging materials in agricultural and sideline products at home and abroad,and then uses hand-drawn illustration as a visual carrier.Brand creation and packaging of agricultural and sideline products in the village.The design method is to use the hand-drawn illustration as a starting point,refine and select the living scenes,main buildings,animal and plant elements,try to use active and easy expression techniques,select the appropriate theme style,and then design and create.The author conducted a large number of market research and analysis and visited the major cities and found that it is essential to develop the cultural products of the inserted ChaLiu Village and the development of the village,and to develop the agricultural and sideline products with its own characteristics.Today,consumers buy not only products but also packaging.People began to pursue the cultural values and spiritual connotations behind their products.The hand-painted illustration guides people into the hall of art and culture,and enjoys a strong artistic charm.Its unique expression and color style make people feel great satisfaction in spirit and psychology.Moreover,the use of excellent hand-painted illustrations has improved the brand image and the added value of the goods,bringing cultural and economic benefits to the products.This paper is divided into four parts.The first part is the practical analysis of the design of the combination of hand-painted illustration and agricultural and sideline product brand packaging.It starts with the analysis of the development status of hand-painted illustrations and agricultural and sideline product packaging design in the big environment.The second part is the analysis of the related concepts and theoretical knowledge of hand-drawn illustrations and related hand-drawn illustrations in the packaging design.The third part is the creation of hand-painted illustrations.The fourth part is the application of hand-painted illustrations in packaging design.