Research On Z Generation Guochao Beauty Product Design Based On Semiotics

Generation Z-a group born between 1995 and 2010,whose birth has brought about great changes in the pattern of the whole industry.The cultural confidence and new consumption attitude of this group have promoted the development of Guochao brand.Beauty products are an indispensable part of the daily life of Z generation.The emergence of Guochao beauty products provides us with new opportunities.However,the serious homogenization of Guochao beauty products,low brand recognition and simple handling of cultural symbols hinder the development of Guochao products.Based on the semiotic theory,this paper explores the design practice of Guochao beauty products,and puts forward the "semiotic design model of Guochao beauty products" according to the relevant research,so as to provide theoretical guidance for the design practice.First of all,based on the theory of social representation,this paper analyzes the social representation of Z generation on Guochao beauty products,redefines the consumption psychology and lifestyle of Z generation,and concludes that the consumption characteristics of Z generation tend to be symbolic consumption and cultural consumption,and the demand for Guochao beauty products is to please oneself,socialize,create personal and personalized.Secondly,this paper summarizes the current situation and design characteristics of Guochao beauty products,and puts forward the "semiotic design model of beauty products" based on the semiotic theory.This paper analyzes the application value of Semiotics in Guochao beauty products,and puts forward the value significance of cultural heritage value,cultural promotion of user experience and cultural connotation.Finally,combined with the previous research and the construction of theoretical model,in the "bold expression of self" proposition,design practice.Combining the "semiotic design model of beauty products" with CMF design theory,the innovative beauty products conforming to Z generation expression are designed.The author hopes that through the design practice of "beauty product semiotic design model",it can provide some reference for the innovative design of Guochao beauty products,and enhance the emotional experience of Z generation consumers.