Research Of Semiotics In Shanxi Local Folk Custom Product Design

Shanxi has a long history throughout almost five thousand years of Chinese civilization products, where you can see the most authentic and the folk symbol products that can represent Chinese traditional culture the most. This feature product reflects the unique cultural and artistic charm symbols, Shanxi local folk products occupied in cultural history and the history of social development in China in a special and important role in the construction, festivals, food and specialty products, such as the formation of a distinctive style, has unusual significance in the tradition of Chinese civilization process.In order to inherit and develop Shanxi local culture and the promotion of Shanxi local folk knowledge, the use of symbols knowledge into to the Shanxi folk cultural product design, study the sign learn basic theory and Shanxi local folk culture, by the presence of a symbol expression and analysis of cognitive science, and draw the semiotic analysis way, analysis of design practice, to provide a reference for the inheritance of traditional culture and modern application of development.This paper generated a deep understanding of the characteristics of Shanxi local folk origins of their culture, architecture, folk culture and pasta byinvestigating local folk of Shanxi. This chapter also summarized festival culture,folk art and cultural symbols. At the same time, it studied Semiotics. We learned about the difference between semiotics and symbols, semiotics model development stage as well as three branches, including language structure learning, pragmatics, semantics. Based on the theory of semiotics, this paper analyzes Shanxi’s local cultural symbols, from aspects of analytical techniques,such as text, graphics, color, and select representative of Wutai mountain in Shanxi local culture culture, Pingyao ancient city culture, the diet culture of language structure, to conduct semantic and pragmatic analysis. And in the part of the application design, through theory and practice, with two in-depth cases to understand design application Semiotics theory. And design cases were physical production and the actual production in a profound experience connotation Semiotics.With the extracted symbols of Shanxi local folk custom product, and deep understanding to analyze symbols, it can reasonable combine to form language of product structure, and contains deep meaning of language, to let the traditional symbol make modern transformation, and provides reference for modern folk culture product design.