Research On Innovative Design Of Huishan Clay Figurine Cultural And Creative Products

As one of the representatives of Wuxi’s intangible cultural heritage,Huishan clay people have rich cultural resources and great artistic aesthetic value.With the development of the times,Huishan clay culture is rarely known by young people.The excellent traditional culture is facing great pressure and challenge.Moreover,the innovation and design of Huishan clay people are gradually reduced.The existing rough works can not attract the attention of the New Era Group,which affects the young people’s perception and impression on the mud people in Huishan.In addition,the local tourism culture publicity work is not yet known In place,the depth of value mining is not enough.As a contemporary designer,it is worth studying and thinking about how to break through innovation in Huishan clay man design.As an important part of the media of the transmission of Huishan clay culture,Huishan clay cultural creative products reflect the artistic nature of Huishan clay people and Wuxi regional culture.This paper starts from the cultural and creative products of the clay people in Huishan to realize the protection of the intangible cultural heritage of the clay people in Huishan.Based on the background of new culture and creation,the paper studies the new cultural and creative development mode,and combines Wuxi regional culture to create the cultural and creative products of Huishan clay people integrated with cultural and tourism,so as to usher in new vitality of Huishan clay people in the new era.Through the study of the historical culture of Huishan clay people and the shortcomings in the creation of Huishan clay people,combined with the new trend of creation,this paper analyzes the unique artistic aesthetic of Huishan clay people and the innovative design methods of their cultural products,formulates the design policy of Huishan clay culture creation,explores the opportunity of Huishan mud humanization in the transformation and application of innovation in Huishan clay creation,and constructs the Huishan clay culture under the background of the times New culture and creation of Shanni people.The first chapter summarizes the status quo of Huishan clay people and intangible cultural heritage by sorting out the current research status at home and abroad,and determines the research ideas and innovation of the paper.The second chapter uses the literature research method and the field investigation method to study the history and culture of the clay people and the works of the clay people in Huishan.It summarizes the modeling characteristics and color rules of the clay people in Huishan,and provides the core support for the creation and design of the clay people in Huishan.The third chapter studies the characteristics of consumers and the status of Huishan clay cultural products,and analyzesthe problems existing in Huishan mud human creation to find the opportunity point of Huishan clay people new cultural creation design.Chapter four discusses the research on the innovation design of Huishan clay culture and creative products,follows the development principle of Huishan clay culture and creation product design,takes Huishan clay IP as the core link,and takes the innovation strategy of cultural products as the path of vision,cross-border,carrier and platform.It discusses the design method of extracting the clay elements from Huishan and the communication in the new era of Huishan clay people The way to solve the development dilemma of Huishan clay people and realize the innovation and development of Huishan clay cultural and creative products.Chapter five is to produce the relevant products of Huishan clay people’s new cultural creation,establish "afuji" cultural and creative brand,carry the model of intangible cultural heritage + Cultural Creation +tourism,realize the design of cultural and creative products,expand the spread of mud people by means of the platform of live broadcast and e-commerce,provide a platform for promoting the cultural and creative products of Huishan clay people,and increase the wide range of young groups’ cognition of Huishan clay culture.It can provide reference for the protection and inheritance of intangible cultural heritage.