Research On Competitive Strategy Of Dalian China Railway Express High Speed Rail Express Business

With the popularization and development of Internet technology,China’s e-commerce has achieved great progress,and has given birth to the prosperity of the express industry.With the rapid development of express industry,it is also facing severe market competition.In order to cope with the fierce competition in the express market and the diversified needs of customers,express transportation enterprises must enhance their core competitiveness and build a perfect competitive strategy,so as to occupy a place in the fierce market competition.China Railway Express is a state-level modern logistics enterprise directly under China Railway Corporation.The mode of transportation mainly relies on the railway network all over the country.In recent years,with the progress of science and technology,the scale of highspeed railway network has expanded rapidly."High speed railway express" has become a new mode of railway freight transportation.Due to the advantages of wide distribution,strong effectiveness and high stability of high-speed rail transportation,it has been generally recognized by the industry.However,compared with private express companies such as SF express,the high-speed rail express business still has some shortcomings,such as low brand influence,lack of professionals,poor service awareness of grass-roots employees,etc.in order to occupy a place in the fierce market competition,we must seize the opportunity to make up for the shortcomings and build a reasonable and perfect competitive strategy.As a branch of China Railway Express in Dalian,Dalian China Railway Express is also faced with many problems of personnel,brand and service.How to further enhance the market competitiveness of High-speed Railway Express has become an urgent problem for Dalian China Railway Express.This paper takes Dalian China Railway Express high-speed rail express business as an example.Firstly,with the help of PEST analysis model,this paper analyzes the macro environment faced by Dalian China Railway Express high-speed railway express business.On this basis,it uses five forces model to explore the competitive environment of Dalian China Railway Express high-speed railway express business.Secondly,it uses SWOT analysis method to analyze the advantages and disadvantages of Dalian China Railway Express highspeed railway express business Through the study of disadvantages,opportunities and threats,it is clear that the business should adopt the differentiated competition strategy,make full use of the advantages of the national high-speed railway network,actively improve the service level of express products,vigorously develop and build the core competitiveness,and strive to enhance the brand effect of High-speed Railway Express.Finally,the strategic decisions to enhance competitiveness,such as market strategy,human resource strategy,and brand marketing strategy,are formulated,and the safeguard measures are improved,hoping to promote the leapfrog development of Dalian China Railway Express high-speed rail business.