| In the traditional mode of power market development,power supply enterprises are the main responsibility and marketing body.This role of "seller’s market" makes power supply enterprises generally lack the initiative and competitive consciousness to explore the market,which makes the overall market development system unable to adapt to the rapid changes of energy market.As the main body of Shanghai electric power market,the State Grid Shanghai North Power Supply Company is also facing the same problem.Thus,research on the development of power marketing strategy has become an inevitable choice for power supply companies.Therefore,based on State Grid Shanghai North Power Supply Company,this paper proposes a new marketing mode with PMP and PPP as the main ones.PMP is the abbreviation of Project Management Process.PPP is the abbreviation of Public Private Partnership.This mode is based on the in-depth study of the existing power marketing mode theory,and then puts forward the necessity for power enterprises and truly reflects the feasibility and effectiveness of the mode.The main achievements of this paper are as follows:(1)Based on the internal and external competitive environment and the state analysis method under the conditions,many potential environments and future development trends of the power market will be effectively analyzed.Starting from the role of the grass-roots power supply enterprises,this paper comprehensively positions the advantages and disadvantages of the enterprises,and separates the original monopoly market thinking from the enterprises,so as to find a breakthrough to enter the new market.(2)The optimization algorithm is incorporated into the customer group positioning model,which is used for the accurate positioning of customers in the process of exploring the new energy market.It mainly relies on the interactive analysis of government and enterprise information,parameterize the input model of local policy,project cycle and project scope,and then obtains the most potential customers.In addition,considering the impact of external uncertainties,the prediction function is adopted to further improve the model architecture,comprehensively improve the depth and width of model evaluation,and help enterprises further expand market share.(3)Through the full understanding and application of the new model,aiming at improving the customer’s experience in handling electricity,we will try our best to change the service structure of the grass-roots power supply enterprises,including measures such as streamlining procedures,optimizing processes,and reducing fees,so as to help enterprises become more competitive in the open market.At the same time,the mode of project financing co construction is adopted,which is actively incorporated into social resources,and the role orientation of power enterprises is improved to regulators and partners,which greatly improves the construction capacity and project vitality of power supply enterprises.(4)Customer value-added services by cluster analysis is provided,and value-added pricing model is built.It can provide a cost-effective and highly operational later stage operation and maintenance insurance service for power customers.Through the standardized analysis of five attributes such as failure rate and power consumption under big data and the calculation of later convergence function,special pricing rules benefiting both sides are formed,which greatly improves customers’ perception of power consumption and lays a foundation for power supply enterprises to consolidate existing customer groups.Finally,the research results of this paper have been applied to the point by point project of Shanghai Wusongkou international cruise port.The practical application effect of PMP + PPP marketing mode in store marketing is discussed,the PMP + PPP marketing mode and service strategy are analyzed from the perspective of technology and economy,and further the feasibility and effectiveness of the mode and service strategy are verified. |
