| Being a special form of regional economical organization,industrial clusters have an important impact on regional economic development,corporate development strategies and corporate coopetition.Corporate coopetition strategy is the product of corporate strategic transformation under the intensified market competition and the limited ability of a single company,it has obvious advantages in reducing corporate risks and costs and enhancing corporate innovation and competitiveness.For enterprises in a specific industrial cluster,how to transform the advantages brought by the industrial cluster into the enterprise’s coopetition strategy is not only a practical problem faced by enterprises,but also a research focus in strategic academia.This article takes the HN company’s coopetition strategy based on Yongnian fastener industry cluster as the research subject.On the basis of the theories of industrial clusters and enterprise coopetition,it uses PEST model,diamond model,five forces model,EFE and IFE matrix tools to analyze the external macro environment,industrial environment and the competitiveness of Yongnian fastener industrial cluster;and uses tools such as BCG and IFE to analyze the internal situation and competitiveness of HN company;combined with the analysis of the current status and problems in the coopetition of HN company and the industrial cluster,it finds out the main factors that affect HN’s coopetition,and analyzes these influencing factors through SWOT tool.It proposes three specific coopetition measures: integrating the internal resources and capabilities to enhance the company’s competitiveness,using the advantages of the cluster to achieve win-win results with selected partners,and using the influence of the government and chambers of commerce to promote the establishment of a punishment mechanism for untrustworthy enterprises.Three safeguard measures are given: correct human resource management methods,managers with the correct concept of coopetition and the establishment of conflict control institutions and mechanisms.The implementation of the above measures will help HN company to maintain its competitive advantage. |
