The Research On Developing Strategy Of CH Aviation Company

With the development of China's economy,official flight,commercial flight,air travel,private driving license training,is being favored by more and more people,with a large enough market demand.In the "11th FiveYear" plan,China has added the development of general aviation industry into the major projects of high-tech industries,which will inevitably lead to the rapid development of the field of services rendered.This paper aims at the CH company on the external environment and internal resources and capacity analysis,combined with the company's core competitiveness,establish the company's strategic goals,strategic positioning accuracy,making the company's overall development strategy,business strategy and function strategy,and concrete strategic implementation countermeasures and safeguards.The future development strategy of guideline company the direction to improve the accuracy of business decision-making and risk resisting ability.The process of analysis from outside to inside,in accordance with the topic,study and solve problems,with the help of Potter's five forces model as the main basis,through SWOT analysis,put forward Cihang airport project problems,formulate enterprise general development strategy and basic competitive strategy.CH company to build the Jiaodong peninsula the most complete function and the value chain of the most complete service system of shippingindustry gathering area as the enterprise development overall strategy.Combined with the actual situation of enterprises,to the enterprise culture as the starting point,optimizing the organizational structure,improve internal management,emphasize the construction of talents team,at the same time from the increase of technological innovation,extend market of some point of view to develop countermeasures and guarantee the implementation of the strategy.