Research On Cultural And Creative Derivatives Of Shanghai Chedun Film And Television Town

With the rapid economic development and continuous cultural innovation,the cultural and creative industry has grown rapidly in China and even the world,and has gradually become an important engine to promote China’s cultural and economic development.In the development of cultural and creative industries,people are digging deeper into available cultural resources,so as to seek innovative elements that integrate and develop with the industry.Therefore,the concept of regionalization and specialization is gradually revealed,and it has become the main research direction for the development of cultural and creative industries in various regions and even countries.Cultural and creative derivatives are the most important link in the cultural and creative industry,and its importance is self-evident.This article focuses on the innovative design issues in the development of cultural and creative derivatives,and selects Shanghai’s brightest feature town of Chedun for film and television.Focus on exploring how Chedun’s film and television culture perfectly integrates with modern design,how to make full use of advantageous resources to expand the influence of Chedun’s film and television characteristic town culture,and how to find innovative breakthroughs from the regional culture of Chedun’s film and television characteristic town,so as to change the regional The combination of the visual image,the cultural connotation of the characteristic town,and the personalized visual elements creates an unforgettable cultural and creative derivative business card,thereby promoting the sustainable,stable,and healthy development of the cultural and creative industry in the characteristic town of Shanghai Chedun Film and Television..This thesis is a research on the creative design of cultural and creative derivatives of Shanghai Chedun’s film and television characteristic towns,using modern design concepts as the theoretical basis for creative design research,continuously transforming traditional thinking,and visually refining and refining the artistic elements of film and television characteristic towns It is designed to promote the vigorous development of Chedun’s characteristic film and television town culture,and also to apply it to market development to realize its great economic value.