Study On Packaging Design Of “Ming Long” Outdoor Lighting Brand

This thesis makes in-depth research on the packaging design of outdoor lighting brands,and analyzes the lack of brand culture in its packaging design.At present,there is a serious phenomenon of homogeneity,lack of unique personality and simple packaging forms.Lighting packaging is still underdeveloped in the current market,so lighting packaging currently has broad prospects for development.This article clarifies the importance and urgency of the lighting brand construction by analyzing the current consumer product market,packaging design research status,related theories,and comprehensive research and analysis of the current consumer environment.Product information is presented to consumers in the form of packaging.The visual image and text information on the packaging are also for consumers’ reference.Compared to other dynamic and static advertisements,when consumers buy products Packaging is more attractive to consumers.Packaging represents the corporate brand,corporate culture,and corporate connotation;exquisite lighting packaging design can affect consumer mood.Outdoor lighting packaging itself has a protective effect on the product,and is also an important carrier for conveying information and functions.It is the most intuitive way to reflect the cultural value of the brand.The project is based on the "Minglong" outdoor lighting brand as a design foothold.It is hoped that through research on the lighting brand packaging design,it will establish an overall brand image for the enterprise,enhance the overall effect of the product,and fully meet the individual psychological demands of consumers,The brand is deeply rooted in the hearts of the people and has a longer life."Ming long" outdoor lighting is a lighting brand in Zhejiang.This is a company that produces lighting equipment.The product is positioned for civil use lighting.Lock core categories---flashlights,headlights.Research on the packaging design of outdoor lighting brands is conducive to improving corporate brand competitiveness and making product packaging a brand.Based on the development of outdoor lighting packaging,this topicselects the packaging design research of "Ming long" outdoor lighting brands.By refining the design of the "Ming long" outdoor lighting brand,the design follows simple and practical design principles,using functional and The highly protective packaging structure shows the image of the “Ming long” outdoor lighting brand different from other brands,enabling consumers to have spiritual recognition and intrinsic affirmation of the brand.This article analyzes the importance of brand packaging and the trend of the times from the perspective of "functional" packaging design.It also demonstrates in terms of graphics,text,color,etc.to improve brand market competition,enhance brand taste,and identify the product market.And brand awareness.