Research On Design Of Compound Sales Department Based On Customer Experience

Since the reform of housing sales system was launched in China,the real estate market economy has begun to take shape.So far,it has gone through 20 years of market development As far as housing sales and customer demand are concerned,it has roughly gone through three stages:from distribution housing to commercial housing;from rigid housing to rational consumption demand;from investment oriented sales to quality and brand oriented development Nowadays,the real estate industry is in the transition period of the third stage.As a direct influence on the sales situation,the construction of the sales office is also changing with the change of the real estate sales mode and the customer’s purchase experience demand.By analyzing the corresponding relationship between the existing sales office construction rules and the changes of market demand,this paper puts forward the concept of sales department design and management mode,which is in line with the frontier market demand change and future development trend,and integrates the composite functional design with the focus on customer experience into the architectural design,so as to meet the entity display space designer that the customer learns the information demand and demonstration experience of the real estate To improve the marketing vitality of the sales department and the continuous service ability.