Research On Interactive Optimization Strategy Of Community Market From The Perspective Of Environmental Behavior

The community market,as an urban public supporting facility closely related to the daily lives of urban residents,is also an important retail format of agricultural and sideline products.In actual use,the community market was labelled as“dirty,messy,and poor" because of its backward design and management,which was inconsistent with people’s longing for a better life.This article focuses on the design of community market and the creation of user experience,introduces the concept of interaction design in the field of human-computer interaction,uses the environmental behavior perspective to analyze the material environment in the community market and the interactive composition in the use feedback process,and draws the principle of space interaction that will finally form a strategy of interaction optimization so that demand is fed back to the space to optimize the space use experience.To help create a community market with a good physical environment,rich spatial experience,and cultural atmosphere.The study selected Changsha as a typical city to investigate the current situation and usage of the community market by means of field research,literature research,and questionnaire interviews,explaining the interactive composition of the user as the interactive subject,the community market as the interactive object,and the behavior field as the interactive medium.Elements and mechanism of action.Summarize the principles of interaction design from the level of interaction subject,object,and medium,and then propose optimization strategies respectively,and finally implement the improvement of the community market space and user experience.The research is divided into five chapters.The first chapter,the introduction introduces the research background,purpose and significance,objects and interpretation,research summary and research content,path,methods and research framework.The importance and innovation of interactive optimization of the community market from the perspective of environmental behavior,and basic research on related concepts and literature.The second chapter is the theoretical research on environmental behavior.By combing and integrating the related theories of environmental behavior,the theoretical framework of environment-behavior-environment interactive feedback is concluded,which lays a theoretical foundation for the formulation of design strategies.The third chapter,through literature and historical data research and field investigation,sorts out the evolution and trend of the spatial form of community markets in different historical stages at home and abroad.Taking Changsha as an example,9 representative community markets were selected for investigation,and their status and causes were analyzed.The fourth chapter analyzes the components of the interaction relationship between environmental behaviors in the community market:the composition and interaction mechanism of the interaction subject,interaction object,and interaction medium,and summarizes the interaction enhancement principle of each component from the interaction relationship composition and mechanism.The fifth chapter,based on the composition of interactive relationships,proposes strategies for constructing participation platforms and designing participation forms for users as interactive subjects,community markets as interactive objects,and behavior areas as interactive media;flexible use and design to guide and control external space,Diversified internal forms,optimized basic supporting facilities and enriched sensory experience strategies;detailed design of business interface and entrance,and strategies for creating place identity based on interactive events.And then achieve the optimization of the interaction of the community market,that is,the optimization of space use feedback and use experience.