Research And Application Of Cultural Symbols On "desheng Bao" Tourism Creative Product Design

The thesis is based on the graduation project " Tourism creative product design of Desheng Bao".The thesis is mainly to sort out and reflect on the design process of graduation design works,and also to sum up and summarize the knowledge acquired by the graduate students in the past two and a half years.As an important military fortress in the Ming Dynasty,Desheng bao was named the third batch of famous historical and cultural villages in China in 2009.Nowadays,tourism industry is vigorously promoted and developed,but there is still a lack of a set of tourism creative products with communication function.This paper mainly summarizes the unique culture of the ancient villages in Desheng bao by analyzing and investigating the development experience and characteristics of tourism products in ancient villages at home and abroad,and condenses them into cultural symbols and applies them in product design.The thesis is divided into five parts.The first part mainly expounds the background,causes,value and significance of the research,overview of tourism cultural and creative products.The second chapter is the research on the design of tourism creative products in ancient villages.This chapter mainly includes the concepts of ancient villages and tourism creative products,the research and analysis of the design of tourism creative products in ancient villages at home and abroad.The third chapter,as the key chapter of this paper,mainly elaborates the value embodiment of the cultural symbols of Desheng bao in designing tourism creative products,such as designing tourism creative products in ancient villages.The theoretical basis,the preliminary preparation for designing tourism creative products in Desheng bao,and the effective combing of cultural symbols in Desheng bao from the aspects of landscape,diet,entertainment,brick carving and wood carving;The forth Chapter is to design practice of tourism creative products in Desheng bao,including Logo Design of tourism creative products in Desheng bao and the application of cultural symbols in Desheng bao;The fifth Chapter is the conclusion of this topic research.It is also a summary of the graduation design work "Designing Designs of Tourist Creative Products in Desheng bao".