Research On Development Strategy Of HN Yichun Thermal Power Co.,Ltd

With the continuous deepening of supply side structural reform and power market reform in recent years,HN Yichun Thermal Power Co.,Ltd.is facing problems such as increased production costs,energy conservation,environmental protection,overcapacity,new energy industry projects compressing the market share of thermal power,etc.at the same time,as a new power plant,it has certain advantages in terms of equipment,personnel quality and human resource structure How to make use of its own advantages,seize the opportunity,adjust the working ideas,and formulate a scientific and effective strategic plan to adapt to the company’s long-term development is an urgent problem for HN Yichun Thermal Power Co.,Ltd.Based on the analysis of the general situation,organizational structure and decision-making mechanism,organizational culture,development strategy and implementation of HN Yichun Thermal Power Co.,Ltd.,the existing problems of the company are concluded,such as: the company’s current profitability is difficult,the cooperation between departments is not smooth,and the company’s strategic positioning is unclear.Then it analyzes the company’s strategic environment,the external environment from the macro environment and the industry competition environment,and the internal environment from the existing channels,production and operation,human resources,scientific and technological innovation,and summarizes the internal and external factors by using the SWOT analysis model,so as to get the overall situation of the internal and external environment of the enterprise.According to SWOT analysis,the company has the following five advantages: excellent management team,strong overall view of environmental protection,stable unit production,good brand building,strong innovation ability and reasonable age structure.At the same time,the disadvantages of HN Yichun Thermal Power Co.,Ltd."poor geographical location","high coal price","serious brain drain" and "financial management facing certain pressure" can not be ignored.On the basis of SWOT analysis,the company should choose opportunity and advantage strategy(so strategy)and threat and advantage strategy(st strategy)as its main strategic development direction.Determine the enterprise development strategic goal is "around 2030,to achieve the operating income of 2.5 billion yuan,and obtain 50 million yuan of profit,to reach the goal of100 kilometers of circulating water heating pipe network.According to enterprise strategic goals,combined with HN yichun thermoelectric co.,LTD.,SWOT strategic development plan,it is concluded that accord with the actual situation of HN yichun thermal power co.,LTD’s overall development strategy,to determine lead to cost leading strategy and technology strategy as the focus of strategic development,and in view of the development strategy of key strategic scientific and rational deployment of human resources,production operation strategy and market development and other functions.Finally,it is determined to carry out the strategy from the four aspects of optimizing human resources,strengthening cost control,expanding the thermoelectric market and strengthening safety production,and to ensure the smooth implementation of the strategy from the aspects of perfecting the enterprise system,doing a good job in talent management,improving information technology and building enterprise culture.