Research On Development Strategy Of Small And Medium Sized Shipping Enterprises In Northern Anhui Province Based On SWOT Analysis

Because the global economic crisis caused by the subprime mortgage crisis in 2008,the Baltic Dry Index dropped sharply from 11793 to 290,and it remains at a low level in recent years.With the international shipping market entering the bottom of the industry cycle,the number of contracts for traditional shipping companies has shrunk dramatically,and the development of small and medium sized shipping enterprises has entered the most severe cold period in half a century.After the economic crisis,countries all over the world are trying to take positive and effective measures to promote economic growth,so shipping markets are beginning to have some opportunities.China puts forward a new strategy of "one belt and one road",by improving the global maritime logistics network and increasing the degree of trade between various countries along the line.Thus,a large number of freight transport needs are generated,and the current situation of imbalance between supply and demand in shipping market is effectively alleviated.Under the new situation,market competition is constantly upgrading along with the adjustment of enterprise strategy.Only with a long-term vision,core competitiveness and scientific and effective development strategy can enterprises achieve healthy and sustainable development,and obtain the right to speak in the market competition.After collecting and organizing the development of small and medium-sized shipping enterprises in Northern Anhui province,SWOT analysis method is used to analyze it,and further development strategy recommendations are put forward.Firstly,this paper combs the application scenarios of enterprise strategic management and SWOT analysis method,and defines the small and medium shipping enterprises.Secondly,it grasps the management status of the small and medium-sized shipping enterprises in northern Anhui province from different perspectives,such as the status of the waterway,the status of the development of the small and medium-sized shipping enterprises and some problems in their development.Thirdly,SWOT analysis method is used to expound the advantages,disadvantages,opportunities and threats faced by the development of small and medium-sized shipping enterprises in northern Anhui province.Finally,it puts forward the corresponding countermeasures and suggestions from various aspects to enhance the competitiveness of small and medium-sized shipping enterprises.