Spatial Distribution Characteristics Of Rural Tourism Festivals In Yangtze River Delta Region And Influencing Factors

As a region with rapid economic development,the Yangtze River Delta region is at the forefront of rural revitalization,and the direction of its tourism festivals has attracted considerable attention.At present,the research on tourism festivals in China focuses on marketing strategies,development paths,planning and management,and operation mechanisms,etc.The research on the spatial layout of rural tourism festivals is not deep enough,and there are only a few papers that systematically explore the development status and spatial evolution of the effectiveness of tourism festivals in rural areas.Due to the differences in socio-economic,traditional culture,natural geography,transportation location and tourism resources endowment of various tourism festivals,the spatial distribution of tourism festivals has become uneven,and the basic characteristics of transmutation and differentiation are deduced.This paper starts from the conceptual analysis of tourism festivals,firstly defining the differences between the concepts of event and event tourism,festivals,festival tourism and tourism festivals,and choosing the concept of tourism festivals as the main subject of this paper.Then,starting from an overview of the development of rural tourism festivals in the Yangtze River Delta region,and based on the core-edge theory,the law of distance decay,the theory of uneven growth and modern location theory,we analyse in detail the types of rural tourism festivals in the Yangtze River Delta region,interannual changes and spatial distribution The study also analyses the factors affecting the spatial differences in the distribution of rural tourism festivals in the Yangtze River Delta region according to the level of socio-economic development,with a view to providing data support and theoretical reference for subsequent studies on rural tourism festivals.The study shows that:(1)Rural tourism festivals in the Yangtze River Delta region show a spatially aggregated-random distribution,with a more concentrated distribution in local areas,and a random distribution in Zhejiang,Jiangsu and Anhui Provinces,and an aggregated-random distribution in Shanghai.Jiangsu Province.The distribution of tourism festivals is divided into three echelons according to the difference in sparseness of nuclear density,with the provincial level mainly concentrated in the southeast.The degree of aggregation of rural tourism festivals is significantly correlated with the development status of prefecture-level municipalities,with more tourism festivals held in areas with superior economic status and a more prominent core-edge structure.(2)Rural tourism festivals are held in every month of the year in the Yangtze River Delta region,with obvious seasonal differences,showing obvious peak and valley characteristics.(3)From the perspective of influencing factors,more tourism festivals are held in places with gentle terrain and dense river systems;rural tourism festivals in the Yangtze River Delta region are closely related to the distribution of A-class scenic spots;climate factors have a certain influence on human activities,crop growth,traffic conditions and tourists’ willingness to travel,which in turn affect the types and scale of tourism festivals;rural tourism festivals in the Yangtze River Delta region are closely related to each city’s There is a significant positive correlation between rural tourism festivals and each city’s gross regional product,secondary industry output,tertiary industry output,per capita disposable income of rural residents,resident population,domestic tourist arrivals and domestic tourism revenue,but not with primary industry output.The correlation analysis shows that there are many tourism festivals that rely on intangible cultural heritage to carry out.(4)Based on the analysis of the influencing factors,four feasible strategies for optimising rural tourism festivals in the Yangtze River Delta region are proposed: improving the transportation location conditions and expanding rural tourism routes;enriching the development of agricultural festivals and breaking the seasonal barriers;optimising the spatial layout of festivals and integrating tourism resources from all sides;and exploring the humanistic connotations of festivals and shaping tourists’ psychological identity.