Business Model Innovation Research Of H Home Decoration Company

In June 2015,the State Council proposed "Opinions on Policies and Measures for Promoting Mass Entrepreneurship and Innovation" and pointed out that all industries should promote business model innovation relying on the development of "Internet plus" and Big data development.How to realize business model innovation of the home improvement enterprises by using internet technology is the focus of the entire home decoration industry.According to the critically reviews on relevant theories and existing research on business model,business model innovation as well as business model innovation of home improvement enterprises,this research analyzes the significance of application and ways of business model innovation of H Home Decoration Company;adopts SWOT analysis method to analyze the internal environment and external environment of H Home Decoration Company;introduces the "Wei-Zhu Business Model" model(W-Z six-element model)to analyze the current business model and existing problems of H Home Decoration Company;and also,it discusses how H Home Decoration Company uses internet technology to realize business model innovation,and also puts forward suggestions and references for other home decoration enterprises.