| In recent years, the home decoration industry has a rapid development . It hasbec ome one of the pillar industries in our national economy. However, the homedecoration industry in China is facing great difficulties at present. Under the influenceof many negative factors such as lack of policy and market turmoil, the propertydeveloper, building materials and home products suppliers, and decoration companies ’profit model ha s their own way, which no longer meets the industry’s survival anddevelopment requirements. With the development of digital technology and internetbooming economy, this business model can not meet people’s increasingpersonalization, diversification and professional decoration needs. The needs ofconsumers call innovation and chang e of business and service models of marketplayers . The field of home decoration enterprises , only through business modelinnovation, can improve the competitiveness of enterprises and win market initiative.The poor market satisfaction and good market growth of home decorationindustry are hidden in new business opportunities. The paper’s core is study ing thebusiness model innovation of home decoration enterprise in the digital context. Byrelying on the digital platform of the successful business model and the SWOTanalysis of business cases, combined with the overview development of the onlinehome decoration platform, the co-branded business model is proposed based on thedigital platform.The innovation of this paper is on the digital platform business model andco-brand development analysis and research, build the home decoration co-brandedbusiness model based on digital platform. Based on the analysis of digital platformbusiness model and co-branded, combin ing consumer research on home decoration ,integrating the problems in the current home decoration market, the thesis make aresource integration for the entire home decoration industry. The famous homedecoration brands are composed of large data-based home decoration co-brand digitalplatform .The platform consists of real estate, building materials suppliers, homesuppliers, interior decoration suppliers , decoration design and specializedconstruction company. The co-branded provide integrated home decoration service . Itcan meet the whole decoration, re-decoration, partial decoration and other consumersat different decoration stages of different consumers’ needs. The thesis explore s the practical solution to solve the problems faced by the home decoration industry fromthe point of view of practice and theory, in order to achieve a better combination withacademic theory and social practice . |
